Explore Upcountry Maui

Stunning Views. Laid-Back Vibes. Farm-Fresh Food.

Watch the Video Tour

It's Worth the Trip

Experience the relaxed Upcountry culture, and take in soaring views of the volcanic and subtropical landscape at every turn.

Making the Most of Upcountry

Our favorite things to do, places to visit, food to eat, wine to taste, coffee to sip and more!

Haleakala National Park

Experience Maui's #1 Attraction

Over 30,000 acres filled with stunning views and thousands of varieties of mammals, birds, reptiles, and amphibians.

Watch the sunrise from Haleakala’s 10,000 foot summit, take a hike through one of the park’s scenic trails, reserve a campsite to experience a full day in the park, or view it from above by taking a helicopter tour.

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Skyline Eco Adventures

Zip through Upcountry Maui

America's original ziplining course. Voted the #1 ziplining tour in Hawaii.

Experience their bike-and-zip adventure. Catch the sunrise from the summit of Haleakala National Park and bike down the mountain to the beginning of the 5 line adventure tour. Or, skip the ride, and just come for a 5-line tour!

You’ll drive right past Skyline on your way into Haleakala National Park—can’t miss it!

Ali'i Kula Lavender Farm

Take in the Beauty and Aroma of a Lavender Farm

Over 55,000 lavender plants on 13 acres of breathtaking mountain landscape

Experience 45 varieties of lavender along with a mix of other plants and vegetation on a tour of Ali’i Kula’s Farm. Or just grab a cup of lavender tea, and enjoy the panoramic views.

Maui Lavender & Botanicals

The Farm with a Green Heart

Organic, sustainable farming on the slopes of Mount Haleakala.

Enjoy the amazing views at Maui Lavender, shop their selection of lavender botanicals and enjoy specialty coffee drinks. Then visit The Cafe at Maui Lavender for locally-sourced breakfast and lunch featuring fresh baked breads.

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Shim Coffee Farm

Share in Mr. Shim’s Passion for Coffee

Tour this one-man coffee, protea and botanical farm, and take in the views.

Mr. Shim does it all—from hand-picking beans to roasting and packaging pure Kula coffee for you to take home. Located in the heart of Kula’s rustic Chinatown area, the farm offers coffee tours, aromatherapy, and an eclectic mix of Hawaiian plants, flowers, and fruit trees.


Explore a Maui Vineyard

Since they opened in 1974, more than 4 million visitors have been through the winery.

Take a guided tour through Maui Wine’s vineyard, learn about their unique pineapple wine distillation process, and enjoy complimentary tastes of selects wines.

Grandma's Coffee House

Take a Java Break

Since 1918, Grandma’s has roasted and blended locally grown organic coffee. Today you can enjoy the result of nearly 100 years of roasting and pouring.

Grandma’s Coffee grows their own organic coffee on the slopes of Haleakala; they hand-pick their beans, dry them in the Hawaiian sun, and then roast them to perfection. So, stop by, and “have a taste of Maui, and enjoy a cup from the end of the rainbow.”

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Ocean Vodka

Toast the Voyage

Experience ocean Vodka's process - from the ocean, to the bottle, to your glass.

Take a tour for a comprehensive overview of the distillation and brewing process, a walk around one of their organic sugar cane fields, and a sampling of their best vodka.

Makawao

Visit Maui’s Paniolo (Cowboy) Town

Experience the charm of Maui’s old western days in the rustic town of Makawao.

You’ll find that Makawao is a town full of life. Visit art galleries, experience the farmers’ market on Saturdays, tour the local museums, take an eco tour, or just drive down the main street to feel the local “vibes”.

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Maui Hands Art Gallery

Pick up a Souvenir from a Local Artist

Check out the work of more than 300 local artists, artisans, jewelers, woodworkers, glassblowers, potters, and sculptors.

Since 1992, Maui Hands Art Gallery has represented Hawaii’s finest artists. Stop by their Makawao location to appreciate the artwork and get something to bring home.

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Hali'imaile General Store

Taste Upcountry Maui Home Cooking

An organic experience—from the food on your plate to the people at the table next to you.

Nestled in the pineapple fields on the lower slopes of Haleakala, you will find Hali’imaile General Store. Since 1988, award winning chef Bev Gannon and her team have worked with local farmers and fishermen to serve the freshest Hawaiian food possible.

Ulupalakua Ranch Store

Stop by for a Burger and a Cold Drink

Try the famous Elk Burger or enjoy Uncle Mike’s Steak Chili & Rice Bowl.

You’ll only find local beef and veggies at the ranch store. After lunch check out the town of Ulupalakua—known for its winding roads, green pastureland, and jaw-dropping views.

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Kula Country Farms

Hand Pick Fresh Fruits and Veggies

Farm stands and gardens are open daily for you to grab some fresh produce.

Kula Country Farms is a Hawaiian agriculture experience. Pet animals, pick fresh produce, and play bocce ball in the fresh air of the Maui mountains.

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Plan Your Day in Upcountry